For promotion, we searched for thematic groups about hunting and fishing.
Advertising, due to the specifics of the subject of the project, was placed on the VKontakte market platform and promotion posts was showed directly in thematic groups.
We also launched targeted advertising in MyTarget with the goal of "Application installation".
As an alternative, we created and launched promotion posts in the Odnoklassniki groups with a UTM-link to the install.
Contextual advertising was launched in Yandex Direct on a "pay per install" model. This ultimately allowed us to increase the number of installs and reduce the cost per install.